Ok, so you should have seen this already, but how good is the marketing from Ardbeg?!
In my humble opinion, it’s genius.

This short film, promoting Alligator’s release earlier this year, really catches the spirit (sorry) of Islay – never mind Ardbeg.

The’ve done other promo films, but not have been to this level and nowhere near as much fun. Full marks to their agency. Enjoy.